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PRIVACY POLICY

GENERAL


Better Together respects the privacy of all visitors, customers, partners, and users of its platforms and events.
This Privacy Policy describes how personal data is collected, used, processed, shared, and protected.
By using our websites, ticket shops, events, or services, the user acknowledges having read this Privacy Policy.

CONTROLLER OF THE PROCESSING
Better Together
Noordersingel 28/30, 2140 Antwerp
BE0800.378.078
info@better-together.bewww.open-circle.be

 

WHAT DATA WE COLLECT

We may collect, among other things, the following personal data:

  • name;

  • address details;

  • email address;

  • phone number;

  • date of birth;

  • payment details;

  • ticket information;

  • purchase history;

  • IP address;

  • device data;

  • browser data;

  • location data;

  • social media identifiers;

  • marketing preferences;

  • communication history;

  • camera footage and audiovisual recordings;

  • data originating from partners or ticketing platforms.

PURPOSES OF PROCESSING


Personal data may be processed for:

  • ticket processing;

  • customer service;

  • access control;

  • security and fraud prevention;

  • event organization;

  • community management;

  • direct marketing;

  • remarketing;

  • social media advertising;

  • lookalike audiences;

  • sponsor reporting;

  • statistical analyses;

  • event optimization;

  • CRM purposes;

  • content production;

  • compliance with legal obligations.

LEGAL BASES


We process personal data on the basis of:

  • performance of a contract;

  • legal obligations;

  • legitimate interest;

  • consent of the user where required.

  • Our legitimate interest includes, among other things:

  • marketing of our own events;

  • security;

  • fraud prevention;

  • audience analysis;

  • improving our service provision;

  • commercial optimization.

DIRECT MARKETING


Better Together may inform visitors about:

  • practical information;

  • future events;

  • promotions;

  • competitions;

  • exclusive content;

  • partner promotions;

  • updates and community activities.

Users can unsubscribe at any time via the unsubscribe link or by contacting us.

DATA SHARING


Personal data may be shared with:

  • ticketing partners;

  • payment providers;

  • marketing platforms;

  • advertising partners;

  • CRM systems;

  • analytics tools;

  • security partners;

  • cloud providers;

  • sponsors in aggregated or anonymized form;

  • competent public authorities if required by law.

  • We may use platforms such as:

  • Meta;

  • TikTok;

  • Google;

  • Mailchimp;

  • Klaviyo;

  • HubSpot;

  • other advertising and analytics tools.

INTERNATIONAL TRANSFERS


Personal data may be processed outside the European Economic Area.
Where required, appropriate safeguards are implemented in accordance with the GDPR.

RETENTION PERIODS


Personal data is not stored longer than necessary for:
the purposes for which it was collected;
legal obligations;
accounting obligations;
dispute management;
commercial analyses.
Better Together reserves the right to retain certain data longer if justified for security, fraud prevention, or legal purposes.

PHOTO AND VIDEO RECORDINGS


During events, audiovisual recordings may be made.
These images may be used for:

  • promotional purposes;

  • advertisements;

  • social media;

  • aftermovies;

  • livestreams;

  • sponsor campaigns;

  • archiving;

  • press purposes;

  • artwork and commercial content.


Further details on this are included in the general terms and conditions.

USER RIGHTS


Users have the right to:

  • request access;

  • correct data;

  • have data erased;

  • restrict processing;

  • object to processing;

  • withdraw consent;

  • request data portability.

Requests can be directed to the specified contact address.
Users also have the right to lodge a complaint with the Belgian Data Protection Authority.

SECURITY


Better Together takes reasonable technical and organizational measures to protect personal data against:

  • loss;

  • misuse;

  • unauthorized access;

  • destruction;

  • alteration.

However, no digital system can guarantee complete security.

AMENDMENTS


Better Together reserves the right to amend this Privacy Policy at any time.
The most recent version is always available via official channels.

This Privacy Policy was last updated on 30 July 2026.

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